提高出口商品的质量和安全要求。中国出口商品质量总体上不断提高，受到全球消费者欢迎和认可。2009年和2010年，经出入境检验检疫机构检验检疫的中国出口货物分别为1103.2万批和1305.4万批，不合格率分别为0.15%和0.14%；出口货值分别为4292.7亿美元和5521.8亿美元，不合格率分别为0.12%和0.13%。2010年，中国出口美国的食品为12.7万批，合格率99.53%；出口欧盟的食品13.8万批，合格率99.78%。日本厚生省进口食品监控统计报告显示，2010年日本对自中国进口的食品以20%的高比例进行抽检，抽检合格率为99.74%，高于同期对自美国和欧盟进口食品的抽检合格率。但是，中国国内仍有少数企业为降低成本而忽视商品质量和安全，也有一些外国进口商不讲质量和诚信，压低商品价格甚至直接授意中国生产商使用不合格原料。这些行为损害了“中国制造”的信誉。针对这些问题，中国政府近年来不断完善商品质量安全法律法规，加强了各环节监管，严厉查处少数违法违规造成质量问题的企业。2011年3月，中国启动“外贸商品质量提升年”活动，进一步健全外贸商品质量和安全的许可、认证和监督机制，提高了对出口商品质量与安全保障的效率。

    增强进出口企业的社会责任意识。随着对外开放不断扩大，越来越多的中国企业认识到，企业自身发展壮大的同时需要承担相应的社会责任。这不仅有利于社会和谐进步，也有利于提高企业竞争力和可持续发展能力。中国各级政府正通过倡导科学发展观和和谐社会理念，推动企业提高社会责任意识，尊重劳工权益，维护消费者权利，保护生态环境。同时，中国政府鼓励企业在进出口贸易中接受有关的社会责任标准，争取获得必要的社会责任认证。2008年新的《劳动合同法》及其实施条例施行以来，进出口企业普遍建立了“五险一金”(养老保险、医疗保险、失业保险、工伤保险、生育保险和住房公积金)制度。中国政府把增强企业社会责任作为推动外贸转型升级的一项重要任务，今后将加强对企业社会责任的宣传和培训，建立和健全进出口企业诚信管理体系，完善全社会对企业社会责任的监督，开展企业社会责任培育和管理的国际合作，推动进出口企业不断提高承担社会责任的水平。

Enhancing the quality and safety requirements of export products. Generally speaking, the quality of China's export products is constantly improving, and they are becoming more and more popular among consumers around the world. In 2009 and 2010, 11.032 million batches and 13.054 million batches, respectively, of China's export products were examined by inspection and quarantine authorities, with only 0.15 percent and 0.14 percent being substandard; the export values totaled 429.27 billion U.S. dollars and 552.18 billion U.S. dollars, respectively, with 0.12 percent and 0.13 percent, respectively, found substandard. In 2010 China exported 127,000 batches of food to the United States, with 99.53 percent up to standard, and 138,000 batches to the European Union, with 99.78 percent up to standard. According to a report from the Ministry of Health, Labor and Welfare of Japan on imported food, in 2010 tests on 20 percent of food imported from China found that 99.74 percent was up to standard, higher than that of food imported from the United States and European Union in the same period. However, a small number of Chinese enterprises still ignore product quality and safety to bring down cost, while some foreign importers turn a blind eye to quality and credibility, and try every means to bring down the price or even authorize Chinese producers to use substandard materials. All this harms the image of "made-in-China" products. To tackle these problems, in recent years, the Chinese government has improved laws and regulations on product quality and safety, strengthened supervision at every link, and strictly investigated and punished the few enterprises that had violated laws and regulations and caused quality problems. In March 2011, China launched the Year of Improving the Quality of Foreign Trade Products, through which it aimed to improve the mechanism of approval, certification and supervision of the quality and safety of foreign trade products, thereby enhancing the quality and safety of export products.

Raising import and export enterprises' sense of social responsibility. As China opens wider to the outside world, more and more enterprises have come to realize that along with development and expansion they should shoulder their corresponding social responsibilities. This can not only help promote social harmony and progress, but also enhance enterprises' competitiveness and capacity for sustainable development. Advocating the Scientific Outlook on Development and the idea of a harmonious society, Chinese governments at all levels encourage enterprises to enhance their sense of social responsibility, respect labor rights, safeguard consumers' rights and protect the ecological environment. In the meantime, the Chinese government encourages enterprises to accept relevant social responsibilities in the field of foreign trade and try to get necessary certifications. Since the new Law on Labor Contracts and its implementation regulations took effect in 2008, import and export enterprises have established the system of "five insurances" (old-age insurance, medical insurance, unemployment insurance, work injury insurance and maternity insurance), as well as a housing fund. The Chinese government regards it as an important task in the course of promoting foreign trade transformation and upgrading to enhance enterprises' sense of social responsibility. It is therefore determined to strengthen publicity and training in this regard, establish and improve a management system marked by integrity for import and export enterprises, improve public supervision on enterprises to make sure they fulfill their social responsibilities, carry out international cooperation in fostering and managing enterprises' sense of social responsibility, and call on import and export enterprises to constantly enhance their performance in this regard.