• Market-Driven Adjustments: Market Relevance (2023-06-05)
  In the age of viral marketing, where virtual word of mouth spreads instantaneously online, the influence of users and ...

• Differences in Ratings of Game (2023-06-02)
  References to all of the above may sometimes be found in Japanese games rated as suitable for all ages, but they often...

• Cultural Content in Games and Cultural Local (2023-05-31)
  It would be difficult to find a completely acultural game, devoid of any overt or covert references to the culture in ...

• Translator's Agency and Transcreation (2023-05-29)
  the use of the term transcreation in the context of game localization calls for clarification, especially given its hi...

• Examples of Innovation and Appropriation of (2023-05-26)
  we consider to demonstrate the company's wholesale readiness to transform their products through the localization proc...

• Taboo/Discriminatory Words in the Localizati (2023-05-24)
  A functionalist perspective applied to game translation strategies highlights the main challenge involved in game loca...

• Culture-Bound Phenomena in Game Translation (2023-05-22)
  As one might expect, not all culture-specific phenomena need adaptation as cultural filtering of the source content ma...

• Translation Strategies Applied In Game Local (2023-05-19)
  In an attempt to highlight some of the main translation strategies used to deal with different types of translation pr...

• Localization Of Music And Songs (2023-05-17)
  Translating song lyrics to be sung in the TL, as is sometimes done for the key theme songs for the game, calls for spe...

• Recording Process For VO (2023-05-15)
  Apart from the cases where video captures are made available to voice actors, an added difficulty in re-voicing for ga...