促进销售是企业进行商务活动的一个重要目的。除了面对面的推销之外，写给潜在客户的促销信也是重要的手段之一。促销信旨在传递详细的产品信息，说明本商品或服务的价值，唤起客户的兴趣和购买欲望，增加面谈的机会和交易的希望。促销信更加倚重于书面语言的感染力以及书信给客户的受重视感。

Sample 范文

Dear Sirs,

Did Ponce de Leon really discover a fountain of youth in Florida or did he merely have great public relations? We will probably never know the true answer to this question. So many questions still remain about many historic people and happenings, because word of mouth has the tremendous power of creating legends of its own.

We have mounted campaigns for relatively obscure firms that have resulted in their becoming known and sought out as major entities in their respective fields of industry. Articles placed in local and national publications，along with an advertising campaign, firms have achieved the recognition and place within the industry much faster than without a public relations promotion.

We would appreciate having the opportunity to speak with you personally and discuss some of our ideas for promoting Sunny Company. Please call me at 35368890，in order to set up a convenient time for me to come and see you.

Very truly yours,

[Name]

[Title]

注解1：使用具有吸引力的起始句。新颖的开篇可以引起客户的注意力，让对方急于知道如此特殊的表达方式到底要传达什么有趣的内容。而且起始句一定要和接下来的正文相关（比如一个问题、一个故事、利用名人效应、引用名言等）。

注解2：说明产品或服务的重要特色、商业价值和优势所在。应避免过于夸大其词或者对竞争对手进行诋毁漫骂。

注解3：结尾。明确告诉对方应该做什么以及怎么做,敦促对方采取积极的行动。

译文：

庞塞德莱昂真的在佛罗里达找到了青春泉吗？或者他只是有强、大的公共关系？或许我们永远都不会得到这个问题的真正答案。我们对很多历史人物和事件都很迷茫，因为众口铄金。

我们曾为那些相对不为人知的公司做过宣传策划，而这些公司最终为人所知并成为各自行业中的重要参与实体，通过公共关系推销我们在当地和国内出版物上刊登文章，再加上广告宣传，可以使公司更快取得业内地位和公众的认可。

我们乐于借此机会亲自与你们讨论有关宣传Sunny公司的想法。请拨打电话35368890商谈我们见面的时间。

责任编辑：admin