One person chooses a bright red car,but another prefers a dark green. One family paints the living room a sunny yellow, but another family uses pure white. One child wants a bright orange ball, but another wants a light blue one. Psychologists and businessmen think these differences are important. In general, people talk about two groups of colors: warm colors and cool colors. Researchers think that there are also two groups of people: people who prefer warm colors and people who prefer cool colors.
The warm colors are red, orange, and yellow. Where there are warm colors and a lot of light, people usually want to be active. People think that red, for example, is exciting. Sociable people, those who like to be with others, like red. The cool colors are green, blue, and violet. These colors, unlike warm colors, are relaxing. Where there are cool colors, people are usually quiet. People who like to spend time alone often prefer blue.
People associate colors with different objects, feelings, and holidays. Red, for example, is the color of fire, heat, blood, and life. People say red is an exciting and active color. The holiday which is associated with red is Valentine's Day. On February 14, Americans send red hearts to people they love. Orange is the bright, warm color of leaves in autumn. People say orange is a lively, energetic color. The holidays which are associated with orange are Halloween in October and Thanksgiving Day in November. One October 31 many Americans put large orange pumpkins in their windows for Halloween. Yellow is the color of sunlight. People say it is a cheerful and lively color. They associate yellow, too, with happiness. Because it is bright, it is used for signs of caution.
Green is the cool color of grass in spring. People say it is a refreshing and relaxing color. Blue is the color of the sky, water, and ice. Police and Navy uniforms are blue. When people are sad, they say I feel blue." They associate blue with feelings like unhappiness and fear. Violet, or purple, is the deep, soft color of darkness or shadows. People consider violet a dignified color.
Businessmen know that people choose products by color. Businessmen want to manufacture products which are the colors people will buy. Fox example, an automobile manufacturer needs to know how many cars to paint red,how many green,and how many black. Good businessmen know that young people prefer different colors than old people do.
In conclusion, color is very important to people. Warm and cool colors affect how people feel. People choose products by color. Moreover, color affects how an object looks. It is even possible that your favorite color tells a lot about you.
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