Then, what constitutes entrepreneurial culture?

Entrepreneurial culture, also known as corporate culture, is a form of ideal, which is based on the value system of an enterprise and closely related to the management philosophy as well as the management behavior of the enterprise. It is where the kernel of business management lies. In the narrow sense, it refers to some fundamental spirit and agglomerating force that come into being in the production and management practices of an enterprise, as well as the common values and norms of behavior shared by the whole staff. In the broad sense, entrepreneurial culture also includes the culture of specific personnel in the enterprise, namely, the cultural psychological structure and cultural quality of the executives of the enterprise as well as the cultural behavior of the staff members.

As an economic entity, the task of an enterprise is definite, that is, to produce more and better products, to create wealth for the society. What an enterprise is engaged in is a kind of economic activity. But in the meantime, an enterprise is also an organization and a collectivity of all kinds of human beings. Here human beings are regarded as a kind of social animals. It is necessary for a kind of culture to normalize and regulate their behaviors.

那么什么是企业文化?

企业文化是一种观念形态，它以企业的价值体系为基础，与企业的管理理念和管理行为紧密相连，是企业管理的核心所在。从狭义上来说，它指的是企业在生产经营的实践中形成的一种基本精神和凝聚力，以及全体职工共同具有的价值观念和行为准则。从广义角度来说，企业文化还包括企业人员的文化，即企业领导人员的文化心理、文化素养以及员工的文化行为。

作为一个经济实体，企业的任务十分明确，即生产更多更好的产品，为社会创造财富。企业所从事的是一种经济活动，同时企业也是一个组织，是一个由各种人聚集而成的集体，而人是一种社会动物，需要一种文化来加以规范和调节他们的行为。

We should not regard entrepreneurial production as sheer mechanical operation and material change, regard it as a kind of social activity or the activity that the social beings of humans are engaged in. This is the starting point for us to understand and know about entrepreneurial culture.

Economic activity in the modern society has already ceased to be a closed system. The modern time economic activity is filled with a large number of cultural factors and phenomena, which directly or indirectly affect economic activities in all manners.

This is proved by many facts.

我们不能把企业生产看成是纯粹的机器运转和物质变化，而应该看作是一种社会性活动，看作是一种具有社会性的人所从事的活动，这是我们了解和认识企业文化的出发点。

现代社会的经济活动早已不是一个封闭系统，现代经济活动充满着大量的文化因素和文化现象，这种因素和现象直接或间接地对经济活动起着各种影响，这已在大量事实中得到印证。

To sum up, the concept of entrepreneurial culture is not new - companies have always exhibited particular values and characteristics that essentially define them. Organizations that clearly define the kind of company they want to be and develop a set of values that frames their goals and the manner in which they pursue them are at an advantage in hiring and retention. Each excellent enterprise has an entrepreneurial culture that is imbued with its own personality and charm. Although an entrepreneurial culture does not take place overnight, the ultimate goal of a corporation never fluctuates, that is, it strives to make sure that the prevailing culture in your organization inspires loyalty and commitment in your employees.

I'd like to stop here and take your questions.

总之，企业文化并不是一个新的概念，它是公司特有的价值观。要明确自己想要成为什么样的公司，要制订出一套价值取向原则以确定发展目标和追求目标的方式，这样的公司在雇佣人才和留住人才方面才会拥有优势。每一个优秀的企业都有着充满个性和魅力的企业文化。虽然企业文化不是一夜之间一蹴而就的，但企业的最终目标始终是一致不变的，那就是要保持一种可以激发员工的忠诚之心和奉献精神的强有力的企业文化。

我就讲到这里，下面请各位提问。

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