英国有一句谚语说“诚为上策”。它说明了诚实的重要性。诚信的益处是什么？如果你对他人诚实，作为报答，他们也会对你诚实。当你忧愁的时候，他们会安慰你。当你处在困难中的时候，他们会帮助你。
There is an English proverb which says "Honesty is the best policy." It signifies the importance of honesty. What are the benefits of honesty? If you are honest to others, they will be honest to you in return. When you are sad, they will comfort you. When you are in trouble, they will help you.
商务诚信的重要性不言而喻。商业中诚信的价值是明显而微妙的。试问谁将是商业诚信的受益人，就能解释为什么这个美德这么重要。一个小企业运营的基础是赚取利益和提供有价值的服务或商品。企业总是在用直接或间接的方式传递着真实情况。当你兑付账单、发放工资时，你履行了诚实的承诺。当你交税、向投资者汇报情况、跟客户交流时，你就传递了商业美德。换个角度看，不履行企业责任会创造出一种怀疑和有犯罪倾向的氛围。诚信商务能激励客户对你工作的尊重。诚信商务是赢得对手信任的基础。你想让对手怎样对待你，你就怎样对待他们。这样能创造出互信互惠‘的环境。在商业圈中，企业虽然摒弃了短期的感激，换来的却是长期的信任。也许欺骗可以短期带来一些好处和利益，但是时间长了，客户会发现真实的情况，并远离那些不可靠的人或公司。
It goes without saying that honesty is important in business. The value of honesty in business has obvious and subtle implications. Asking who benefits from business honesty can explain why virtue is also important. A small business owner operates from a base of profit motive and a commitment to provide a valuable service or product. A business owner communicates truth using direct and indirect means. You reveal your commitment to honesty when you pay your company bills and employees. When you file taxes, report to your investors and make commitments to your customers, you communicate virtue. Looked at from another angle, failing to meet your corporate responsibilities establishes a climate of mistrust and potential illegality. Honest business practices
inspire customers with respect for your mission. Honest business practices build foundations of trust with you opponents.Treating your opponents in the ways you would want them to treat you creates an environment of mutual trust and benefit. An owner can resist the short-term gratification at the expense of long-term commitment to the web of relationships in which his business is involved. Maybe fraud can bring about many advantages and profits to a company or a businessman in short term, but customers can find out the truth in the long run and tell themselves to get away from these unreliable people or companies.
如果我们把商场比作战场，我们能用的最有效的武器就是诚信和道德。只有诚信经营才能建立一个和谐的商业环境。也只有这样，贸易双方才能实现双赢。
If we compare the business world to a battlefield, the most efficient weapon we can use is honesty and morality. Only if we use honesty to run our business can we build a harmony business world, and as a result, both businessmen and customers can have a double win from it.
【知识小贴士】
西方国家诚信制度已有150多年的历史，相对完善的诚信体系已经形成。西方国家诚信体系将各种与信用相关的社会力量整合起来，共同带动社会信用的完善与发展。在市场经济高度发达的西方国家，每个人、每个企业都有一个唯一的、伴随终身且不可改变的信用号码，个人和企业的所有信用表现都会永远记录在这个号码里。信用信息是全国联网共享的，人们的经济行为都有记录，缺乏信用将寸步难行。
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