10. A complete distribution channel includes wholesalers, retailers, distributors and even the internet. The integration of these resources is vital to a company in establishing an efficient marketing system.
一个完整的分销渠道包括批发商、零售商、分销商甚至互联网。这些资源的整合对于企业建立一个高效的营销体系至关重要。
11. Personal selling assumes that customers have latent needs that constitute opportunities and that they will be loyal to sales reps who can analyze their needs and who have their long-term interests at heart.
人员推销假定：客户具有构成公司营销机会的潜在需求；他们会忠实于琢磨其需求并将他们的长期利益放在心上的销售代表。
12. In modern economy, enterprises must strive to satisfy various demands of consumers in realizing profit maximization to achieve sustainable development.
在现代经济中，企业在实现自身经济利益最大化的同时，必须竭尽全力满足消费者多样化的需求，这样才是可持续发展之道。
13. Nowadays, pricing is a complex systematic project. Holistic marketers must take into account many factors in making pricing decisions—the company, the customers, the competition, and the marketing environment.
如今，产品定价是一个复杂的系统工程，全面营销人员在作出价格决策时必须考虑诸多因素：公司、客户、竞争者、营销环境等。
14. Mastery of core technology and cultivation of core competitiveness has long been a trump card for companies to stand out in the fierce international competition.
掌握核心技术、培育核心竞争力一直以来都是企业在激烈的国际市场竞争中的制胜法宝。
15. The establishment of a complete and diversified product line is vital for companies to get through the adverse impact brought about by the purchasing power decline of certain consumer groups in economic sluggishness.
建立完整而丰富的产品线对于企业抵御经济萧条时期某些消费群体购买力下降所带来的负面影响至关重要。
16. Research indicates that customers whose complaints are satisfactorily resolved will more likely become company-loyal than customers who were never dissatisfied.Therefore,all marketers must exert every effort to satisfy customer's complaints.
研究表明，投诉得到满意解决的消费者往往比没有不满意的消费者更容易成为公司的忠实客户。因此，满足客户投诉是每个营销人员必须尽力做到的。
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