医药新书广告，以文字说明为主，偶而配以封面照片或书内插图。不同广告的格式与项目不尽相同，但都有Title (书名)、Editor(编者)、Publisher (出版者)、Price(价格)、Contents(内容或日录)。此外，还有些广告载有 Readership(读者对象)、Format(开本，包括印刷页的大小、页码、有无插图、装帧形式等)。

新书广告中的ISBN 为International Standard Book Number; “approx.”是approximately的缩写。公司名、币制名也常用缩略词。

与其他推销商品的广告一样，新书广告里也常用一些像Order Now!之类的促购用语。

例如：

城堡图书公司

新书预告

书名:《中风：病因、预防、治疗与康复》

编者:A.L.萨斯;E.C.哈特曼;S.M.阿罗森

开本:288页,插图,布面装订

价格:12镑(估价)

国际标准书号:0 7194 0003 1

出版时间:1998年11月

内容简介：中风和癌症、心脏病一样,是当代世界主要死亡原因之一。但奇怪的是，直到最近人们对其治疗仍采取否定态度。而这本重要的新书则从实事求是和乐观主义的态度研究了中凤病人的治疗问题。本书还介绍了中风的诊断、药物治疗、手术治疗以及康复等问题。还有若干重要章节论及中风的临床预防以及中风治疗中心的人员配备等问题。

内容目录：分类;中风的流行病学;中风的临床预防;诊断;诊治中风的实验室化验;特殊方法与设备;中风的内科处理与外科处理;儿童中风;中风病人的护理;中风病人的康复;中风治疗的人员配备和社会保建组织;从行政管理角度看控制中风的问题;当代保健资源与设备的使用。论文选读;参考文献。

读者对象:老年医学医生;神经学家;外科医生;全科医生;与治疗中风有关的其他人员。

CASTLE HOUSE PUBLICATIONS LTD

ADVANCE INFORMATION

Title: STROKE: Cause, Prevention, Treatment & Rehabilitation

Editors: A.L. Sahs, E.C. Hartman and S.M. Aronson

Format: 288 pages, illustrated, cloth bound

PRICE: £12 (approx.)

ISBN: 0 7194 0003 1

Publication: November 1998

Description: Stroke, along with cancer and heart disease, is one of the leading causes of death in the contemporary world but a curiously negative attitude towards its treatment has been characteristic until recently. This important, new book examines the management of the stroke patient with both a practical and optimistic approach.It deals with stroke diagnosis, medical and surgical treatment, and rehabilitation of the stroke patient. There are also important chapters relating to recent work in the clinical prevention of stroke and manpower organization in centres concerned with the treatment of stroke.

Contents: Classification;Epidemiology of Stroke;Clinical Prevention of Stroke; Diagnosis; Laboratory Tests in stroke Management; Special Procedures and Equipment; Medical and Surgical Management of Stroke; Strokes in Children; Nursing Care of Stroke Patients; Rehabilitation of the Stroke Patient; Manpower Organization and Community Health Services for Stroke; An Administrative View of Stroke Control; Current Use of Health Resources and Facilities: Selected Reading; References.

Readership: Geriatric physicians, neurologists, surgeons, general physicians, general practitioners and all those involved in the treatment of stroke patients.

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