good: “e.g., Having seen that … let us next develop a model for …. Let Z be ….”
好: “e.g., Having seen that … let us next develop a model for …. Let Z be ….”
bad: “Let Z be”
糟: “Let Z be”
what does reader know/not know, want/not want? write for reader, not for yourself
了解读者知道什么，不知道什么，想要什么，不想要什么。论文是为读者写的，不是为你自己。
page upon page of dense text is no fun to read
一页又一页密密麻麻的文字会让人读起来索然无味
avoid cramped feeling of tiny fonts, small margins
避免使用难以辨认的字体和太小的页边距
create openess with white space: figures, lists
利用图表在文字间开辟一些空白区域
enough context/information for reader to understand what you write?
是否有足够的信息（包括背景知识）让读者理解你所写的
no one has as much background/content as you
没有人拥有和你一样多的背景知识
no one can read your mind
没有人能读懂你的心思
all terms/notation defined?
有没有未定义的术语/符号？
6. No one (not even your mother) is as interested in this topic as you
没有人对这个话题和你一样感兴趣
so you had better be (or appear) interested
所以你最好表现得很有兴趣
tell readers why they should be interested in your “story”
告诉读者为什么他们应该对你的故事感兴趣
don’t overload reader with 40 graphs:
别逼读者读你论文中的40幅图
think about main points you want to convey with graphs
考虑一下你想用图传递的主要信息
can’t explore entire parameter space
不可能探讨整个参数空间
don’t overload reader with pages of equations
别逼读者读满篇的方程式
put long derivations/proofs in appendix, provide sketch in body of paper
将很长的推导或证明放在附录中，只在正文部分提供摘要
7.State the results carefully
谨慎地陈述结果
clearly state assumptions (see overstate/understate your results)
清晰地说明假设（见9）
experiment/simulation description: enough info to nearly recreate experiment/description
对实验/仿真的描述：需要足够的信息来重现实验以及相关描述
simulation/measurements: statistical properties of your results (e.g., confidence intervals)
仿真/测量：你的结果的统计学性质
are results presented representative? or just a corner case that makes the point you want to make
试验结果有代表性吗？还是说只是为了达到你的目的而进行的一个特殊用例
8.Don’t overstate/understate your results
不要夸大你的结果，也不要太保守
overstatement mistake: when only actually shown for one/small/limited cases
夸大型错误（如果只是针对一个/很少/有限的用例做出的结果）：
“We show that X is prevalent in the Internet”
“We show that X is better than Y”
understatement mistake: fail to consider broader implications of your work
保守型错误：没有认识到你的工作引申出来的意义
if your result is small, interest will be small
如果结果不引人注意，读者就没有兴趣
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